This is the story of Moe, a man who woke up one morning with a song stuck in his head. A classic tune about feeling good, sharing the love and doing things your own way. His “things” happened to be fo...od – awesome southwestern fare, with a special appreciation for the form and function of a tortilla – as well as the unique ability to view the world on his own terms…through “Moe’s-colored glasses”, if you will.
He experimented with fresh ingredients and created appropriate, if somewhat quirky, names for each of his creations based on things that he loved (or that made him laugh). He opened a restaurant, and made it known loud and clear across the land that, no matter how many times a day he had to say it, everyone who came through the door would feel welcome. And his vision spread across America.